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Services Research

We believe in a highly empathetic process. 

This is true for our work with clients as much as it is true of our immersion within the minds of the audience you wish to reach.

We RESEARCH people. They are not users or targets in markets — they are visitors and stakeholders in ecosystems.

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

Read our insights

Our Research Process Centers Ecosystems

Audiences + Stakeholders

What if your audience’s experience changed with the context — because your audience isn’t static? The experiences we build are part of your intelligent, customizable, and scalable marketing platform built from the ground up by our team for your needs.

Themes

Your marketing platform provides experiences that are smart, secure, dynamic, and integrated with your data — distributing compelling digital experiences for your clients, customers and leads.

Places

Our place-based research empowers you to make data-driven decisions — optimizing your market presence so your message isn’t delivered the exact same way on the coasts as it would be in the midwest. Afterall, in some states it’s call pop and others it’s soda.

Begin your project today

Our Research Process

We favor the use of “audience personas” over “target audiences”. While the latter can be useful in certain applications, we must acknowledge that people are complex and multi-layered, and those that have similar “profiles” may not share similar beliefs or ideas. We will use this to find the customers, clients and partners that are a natural fit, while also surfacing potential new connections.

Outputs

  • Themes
  • Hashtags
  • Profesional Roles
  • Media consumed
  • Sites visited

Communities are not built from the top down. As Harvard Business Review (HBR) has noted, they are not built by leaders. Robust, long-lasting ecosystems enable a variety of meaningful roles to be played within them. We’ll identify the roles your brand can and should play, as well as the value it can provide to the other roles within the ecosystem.

Deliverables

  • Ecosystem Mapping
  • Solution: Audience Persona™
  • Stakeholder Mapping

Successful connection with audiences is dependent upon the ways we use your touchpoints to engage them. Like other complex systems involving people, we’ll need a strategy to assure the physical, digital, print, and human touch points are all in sync.

Journeys

  • Digital Touchpoints
  • IRL (in-real-life) Touch Points
  • Human Touchpoints
  • Print Touchpoints
  • AR and VR Touchpoints

Demographics are a lost art. They’ve been used poorly in the past, but we use them strategically to bring location and community demographics data to life. With this set of tools, we can offer insights on the people and ecosystems that are relevant to your business.

Place-Based Data

  • Census Data
  • Current Population Survey
  • American Community Survey
  • Demographics Estimates
  • Populations

What do your clients, audiences, customers, partners and and communities all have in common? The themes, language and shared mores of their communities — and it’s important that we get to know them well. Fortunately, the digital body language and themed communities available to be researched are vast, and we have just the tools to do it.

Themes

  • Industry Themes
  • Category Themes
  • Search Themes
  • Authority Themes
  • Product / Services Themes

Here’s how we’ will Work Together

Flat rate

You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand, and producing the best work with the time and resources available.

Pod teams

We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose style and execution match the company’s desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.

Sprints

We reassess your rate quarterly by evaluating the amount of work to be done and the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.

Begin your project today

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity