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Nyansa: Helping a SaaS Internet of Things Company Plug In, Prioritize, and Take Action On Their Marketing

Client Nyansa



THE CHALLENGE

We combined strategic guidance with weekly,
ongoing execution to provide Nyansa with digital
marketing campaigns, event experience design, and inbound lead capture flow. We also quickly
established plugged holes in their content marketing, creating a consistent content built for their specific audience needs.

THE OUTCOME

With the strategy and execution we provided, they were able to communicate clearly with company leadership about marketing’s impact. Within four months of working with Nyansa, the interim CMO felt confident enough to hand over the reins to a new hire due to our support. Within six months more, Nyansa was acquired by VMware.

Nyansa is an AI-powered network automation dashboard for the IoT space. Their product communicates the status of IoT devices on networks for stadiums, hospitals, and factories for companies like Tesla. They needed the help of a full-service agency partner to fill the holes in their marketing capabilities left by not finding the right internal hires or service-specific agencies. They were up against the clock, having committed to a major industry trade show and partner webinar.

Pod of Conscious Marketing Architects

Visioneer
Rai-mon Nemar Barnes

Actioneer
Mili

Actioneer
Jarrod

• Content Strategy
• Content Production
• Content Distribution
• Events and Activations

Visioneer
Stephanie Veraghen

Actioneer
Ali

• Event Identity Design
• E-mail Distribution
• Lead-Gen

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