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Black Wealth Data Center

  • Branding

Laying a Foundation for Data-Driven Wealth EquityWebby Award Nominee 2023.

The Challenge

The Black Wealth Data Center (BWDC) was established in response to the pressing need for reliable and accessible data on racial wealth disparities. Until now, data on this topic has been outdated, inaccessible, and lacking racial disaggregation and local-level information. This lack of comprehensive and up-to-date data has hindered the ability of practitioners, policymakers, and institutions to understand and address the root causes of racial wealth disparities effectively. The BWDC was created to fill these gaps and provide practitioners and policymakers with the necessary data to develop and implement targeted programs and policies that promote racial wealth equity.

The Challenge

  • How to help practitioners and policymakers from all type of organisations access relevant data available for their programs and policies to increase racial wealth equity?
  • How to ?
  • How to?

An identity paying tribute to black history

The typeface used in our logo is VTC DuBois, designed by Tre Seals and based on the lettering used by Black sociologist W.E.B. DuBois and his students for his data collection in “Visualizing Black America” originally exhibited in 1900. It speaks to the fact that Black individuals have always been interested in broader storytelling and research about life and accumulation of wealth.

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The acorn icon is a reference to Tulsa’s native oak trees, a nod to Bloomberg Philanthropies’ Greenwood Initiative’s namesake, and a representation of investment and optimism for greater things to come.

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Changing the narrative on Black wealth: centering Black experiences

The narrative on Black wealth has previously been one that places the responsibility on the individual to resolve inequity, and does not acknowledge systems of inequity

  • Our data must center Black experiences and focus on Black wealth to come up with solutions that reflect the true needs.
  • Data alone does not provide the full picture of Black wealth; the platform must provide the lived experiences and context for the data

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Illustrating the complexity of black wealth

BW Data Tool infographics , data language
resonate with the right academic, professional, and social communities while positioning the Black Wealth Data Center as an incredibly valuable source of fuel for overdue social changes.

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity