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THE BOSTON FOUNDATION

  • Branding
  • Ecosystem Design
  • Research
  • Strategy

Providing resources for grant makers in Boston and the Massachusetts area.

The Challenge

The Boston Indicators Racial Wealth Equity initiative aimed to combat racial wealth disparities in Boston and neighboring counties with data. Consciously partnered with the initiative to provide expertise in strategy, design, launch, brand development, content creation, and digital strategy.

The Work

With a focus on research, stakeholder engagement, design, content strategy and sustainable impact, Consciously developed a robust plan to provide a home for the Boston Indicators research and content which fosters collaboration among stakeholders. They will successfully launch the initiative in the summer with a visually compelling brand identity, content pillar strategy, and messaging campaigns.

Bringing Boston to Life

The goal was to illuminate communities and identities that normally go unseen in the website.

Results

The new initiative by the Boston Foundation and its research center, Boston Indicators, hopes to explore the racial wealth divide in Greater Boston, as well as more broadly, in the hopes of identifying new approaches to closing the persistent gap.

The team said…”We built something that provides a home for new research on racial wealth inequities in Greater Boston and across the country”

The Boston Foundation’s Leadership say

The Boston Foundation’s new CEO, M. Lee Pelton, who came to the Foundation in 2021 after serving as president of Boston’s Emerson College, has made closing the racial wealth gap a top strategic priority for grantmaking

The Why

The new site represents an acknowledgment by the influential philanthropic organization that the racial wealth gap remains profoundly entrenched in Massachusetts, and indeed throughout American society—and that purported efforts to close that gap have in many cases failed or fallen far short.

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity